20-year owner of a rigging supply company has secured patents for three new products and has limited ideas on how to market them. Additionally, the firm does not have a catalog of the 180+ items they offer.
Held targeted conversations with the company’s owner on the F&Bs of existing and new products, current and potential purchasers and partners, and related promotional activities.
Drafted a comprehensive business and marketing plan that involves engagements with outside sources including a marketing firm to devise and implement solutions (e.g., online catalog), and a patent attorney for confirmations.