Family dental practice – waning patient pipeline

Challenge

8-yr-old dental practice was hit hard by COVID and has recovered only to about 65% of pre-pandemic volume. Current promotional campaigns aren’t working and the doctor’s seeing about half of what’s needed for the practice to return to its growth path.

Services

Deep dive into the operations and marketing activities of the practice, using the Strat-AIDE model.

Solution

Engaged two firms to work in coordination – one to handle strategic and tactical activities to promote the practice and dental team while increasing visibility of same. The other will be generating a video series to highlight expertise, personalities, and more wholistic treatment approaches.